India s Promotion Of Wine Tourism - 4103 Words

â€Å"VITICULTURE AND VINIFICATION† TWO FUNDAMENTALS IN PROMOTION OF WINE TOURISM IN INDIA Dr. Bharat Sharma Head of Department, Hospitality Business Australian Education Academy, Melbourne Australia Email: bharat4sai@gmail.com Abstract: ‘With world economy struggling in its way and looking for alternative options, India’s wine tourism is poised to achieve a great boost if right direction and promotion are given. Even though wine production has a long history in India, there has not been much of growth in this Industry for a long time until recently, where some results are surfacing. This paper explores tourism opportunities in promoting viticulture and vinification as a tool for development of wine tourism which in return has a wider†¦show more content†¦To cater these potential customers we are in dire need of quality professionals for current and future job market in Hospitality Industry. With the promotion of wine tourism, F B service professionals with right skills are needed to deliver required service. In the current scenario where people have started to use spare money and time, there is a wide scope of introduction of wine as a drink with food in general masses. As we have burgeoning middle class with spare money and time, there is big market to cater at home front. The process of preparation, production, storing and service of wines itself involves lots of employment opportunities and economic potential. With cheap labour in India we can do lot more than developed countries of west and give good competition in quality and price for the production and preparation of quality wines. India can certainly be favourite outsourced destination for production of quality grapes for wine production and even become producers of finest wines. As vinification requires professionals to prepare wine hence promoting vinification will enhance many outlets for source of wine as a drink along with dinner, rather than spirits. Once the difference of spirits and wine is established, we will see a lot of demand for wines. Hence viticulture vinification can bring International recognition to Indian wines and due to cheap labour India will see a boom in wine tourism. At the same time we will require